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A mysterious ‘pink sauce’ has gained popularity on the internet. #pinksauce is a condiment that raised some concerns from the public. Many people questioned the accuracy of the nutrition facts labels and even the ingredients. What do you think about the pink sauce situation?  💗

 

As a fitness blogger and communications professional, transparency is quintessential. Products should be positioned strategically, not just creatively. While the ‘pink sauce’ appears to garner uniqueness, the product contains false information on its packaging, which can lead to false advertising. For example, the servings per container reads '444,' which is imprecise. I encourage everyone to do their research prior to purchasing items online. Either way, I hope that this is a learning opportunity for the owner. 

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